Ukrainian authorities recruits UK advert large WPP to construct financial system rebuilding marketing campaign


WPP and the Ukrainian Authorities have introduced a recent partnership to draw funding into Ukraine and assist rebuild its financial system.

WPP companies from Ukraine, Poland and Czech Republic will work with the Minister of Tradition and Data Coverage Oleksandr Tkachenko and his authorities colleagues on ‘Benefit Ukraine’ to reveal that Ukraine is open for enterprise.

The initiative will goal enterprise leaders throughout the area and the world over to encourage inward funding to assist the financial restoration of the nation, as revealed in a session with WPP CEO Mark Learn on the Cannes Lions Worldwide Competition of Creativity.

The broader programme will showcase the number of expertise and experience in Ukraine throughout sectors together with agriculture, know-how, training and the artistic industries and its big potential for industrial funding.

Minister Oleksandr Tkachenko mentioned: “I’m happy to announce our partnership with WPP on our new Benefit Ukraine initiative that may create the suitable situations for inward funding and create enticing alternatives for visionary enterprise leaders and traders. We wish the world to know that Ukraine continues to be open for enterprise and has the potential to be a key cultural and digital know-how European hub.”

Mark Learn, CEO of WPP, commented: “We’re very proud to have the ability to assist Ukraine immediately by way of this marketing campaign. Creativity has the ability not solely to resolve industrial issues however to deal with a number of the greatest points we face.

WPP’s partnership with the Ukrainian Authorities will goal to do each – underlining the big industrial potential of the nation whereas supporting the financial restoration important to rebuilding Ukrainian social and cultural life and guaranteeing a constructive future for its residents.”


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