People United for Separation of Church and State (AU) seeks a Digital Advertising Supervisor. This place, which is able to report back to the Director of Digital Communications, will use a data-driven method to run the group’s rising electronic mail communication program. Working with the Communications and Growth groups, in addition to program departments, this function will plan, draft and execute electronic mail campaigns to attain fundraising, advocacy, and organizing targets, in addition to to interact, develop, and diversify our base of supporters by means of paid and natural progress methods.
People United performs a distinguished function within the nationwide debate over points which have taken middle stage lately, together with discrimination within the identify of faith, LGBTQ rights, reproductive rights, spiritual freedom, college prayer, and vouchers.
As a part of this technique, the group is searching for a candidate with digital non-profit fundraising, analytics, and written communications expertise to hit the bottom operating and take day-to-day duty for our rising electronic mail communications program. The candidate may also work with the Communications crew to maximise the affect of a brand new model and positioning rolling out in early 2022, growing methods to succeed in and educate new goal audiences.
The duties of the Digital Advertising Supervisor embody:
- Work with the Director of Digital Communications and the Senior Director of Direct Response Advertising to assist develop and implement electronic mail campaigns that develop the file, meet or exceed fundraising targets, help organizational initiatives, drive motion for advocacy and optimize person efficiency and expertise, based mostly on data-driven messaging
- Handle the organization-wide electronic mail calendar and collaborate with members of the communications crew and different departments to create a fascinating communications technique for our digital viewers throughout platforms, together with electronic mail, social media, the web site, earned media, and different communications instruments
- Challenge handle timelines for the execution of electronic mail communications calendar throughout inner crew and exterior companions
- Assist strategize strategies for reaching new and numerous audiences
- With help from senior Communications employees, draft electronic mail content material for focused audiences, speedy response, and specialty emails
- Domesticate AU’s voice and the voice of AU employees and messengers
- Guarantee electronic mail content material is artistic, inspiring, and fascinating—together with a weekly AU e-newsletter, organizing and advocacy outreach, and fundraising copy
Oversee inner assessment routing course of and coordinate copy modifying
Execute manufacturing of electronic mail:
- Arrange emails together with HTML manufacturing, and dissemination
- Work carefully with Design and Inventive Supervisor on graphics & different artistic content material
- Construct on-line petitions, advocacy actions, sign-up varieties, and different touchdown pages
- Decide audiences and segmentation for electronic mail communication
- Handle high quality management course of for all mass electronic mail communication
- Conduct and report out efficiency analytics:
- Pull outcomes and replace efficiency monitoring paperwork
- Establish the simplest methods and messages
- Replace crew on metrics and efficiency in conferences and written narrative
- Different duties as assigned
Expertise, Abilities, And Talents Required
- Minimal of 3-6 years skilled electronic mail advertising and marketing expertise with a confirmed report of success.
- Wonderful writing, modifying, and communication expertise and powerful undertaking administration expertise required.
- Expertise working with a CRM like EveryAction/NGP VAN or related electronic mail software program required.
- Expertise gathering information and utilizing information to drive strategic selections.
- Fundamental HTML/CSS expertise required.
- Means to troubleshoot electronic mail coding and electronic mail advertising and marketing software program points.
- Expertise working with an advocacy group strongly most popular.
- With steerage from senior Communications employees, capability to take complicated coverage/authorized jargon and convert it into compelling, participating, and easy actionable content material.
- Means to plan and handle beneath a decent deadline with the power to multitask and be versatile and efficient in fast-paced and high-pressure conditions.
- Means to handle up, collaborate with different departments on a number of tasks and work successfully with senior colleagues within the group.
- Means to assume strategically about AU’s big-picture targets and align the e-mail program inside these targets.
- Help and keenness for church-state separation points with a worldview that aligns with AU’s mission.
About People United For Separation Of Church And State
People United for Separation of Church and State is a nonpartisan instructional and advocacy group devoted to advancing the constitutional precept of church-state separation as the one manner to make sure freedom of faith, together with the suitable to imagine or not imagine, for all of us. Based in 1947, People United is a various and dynamic group composed of individuals from all walks of life: legal professionals and lobbyists, college students and activists, spiritual leaders, and impassioned People. AU contains folks of religion and individuals who don’t profess any specific religion. It’s a group that features and welcomes folks of all genders, races, ethnicities, religions or beliefs, gender identities, sexual orientations, ages, lessons, and skills. We welcome individuals who will wish to assist us shield spiritual freedom for all and assist to guard the separation of church and state, and we acknowledge that that requires numerous views.
People United makes use of high-impact litigation, highly effective lobbying, and grassroots advocacy to make sure that:
- Faith doesn’t dictate public coverage.
- The federal government doesn’t inform People what to imagine or apply their religion.
- Discrimination isn’t justified beneath the guise of spiritual beliefs.
By a robust, numerous nationwide supporter community, each on the bottom and on-line, AU defends the separation of church and state and protects spiritual freedom for all in communities throughout the nation. People United is a 501(c)(3) group and is headquartered in Washington, D.C.
Aggressive Wage and Beneficiant Advantages : Wage is $60,000-75,000 commensurate with expertise. People United gives a complete advantages package deal together with employer-paid premiums for well being care, dental, imaginative and prescient, life insurance coverage, short-term incapacity, long-term incapacity, 401(okay) with match, and commuter subsidy.
Please e-mail a canopy letter that explains why you have an interest and certified, and a resume to [email protected]