Assistant Director of Advertising and marketing and Content material Technique job with St. Lawrence College


Reporting to the Director of Strategic Communications and
Advertising and marketing, the Assistant Director will likely be one in all St. Lawrence’s
lead artistic communicators and storytellers accountable for
advancing the nationwide visibility of the College within the
market. The place will likely be accountable for managing the
College’s social media channels and growing compelling
written and visible content material for quite a lot of audiences. The particular person
will likely be a artistic and strategic thinker who can amplify the impression
of the content material they’re creating by shaping it for the correct
channels to drive engagement, and is keen to seek out new, strategic
methods to construct neighborhood and enhance model consciousness in digital

Main Obligations

  • Create authentic written and visible content material – together with
    copywriting, images and video – that aligns with St.
    Lawrence’s content material technique for use throughout the College’s
    social media channels, web site and different digital platforms as
  • Oversee and execute the day-to-day social media
    obligations of St. Lawrence College’s main social media
    accounts, together with: crafting and posting compelling content material for
    all customers; sustaining a social media content material calendar; monitoring
    and responding to feedback and interactions, and sharing incoming
    messages with important colleagues
  • Design and implement short- and long-term natural and paid
    social media campaigns; analyze, overview, and report on
    effectiveness of campaigns in an effort to maximise outcomes;
    usually report on insights gained from social media monitoring
    and listening
  • Lead the College’s efforts in monitoring and evaluating new
    digital instruments and rising applied sciences to assist inform College
    Communications’ content material technique and broaden the College’s
  • Mentor and information College departments on their social media
    methods to make sure they observe greatest practices and that their
    presence aligns with the College’s model and messaging
  • Readily undertake and hunt down content material that amplifies the distinctive
    persona of St. Lawrence College and its engaged neighborhood of
    college students, alumni, school and employees
  • Collaborate with College Development to plan and produce
    month-to-month Scarlet and Brown Podcast highlighting members of the
    Laurentian Group on what St. Lawrence and being a Laurentian
    means to them
  • Write and edit content material for College digital and print
    publications as wanted
  • Co-manage a crew of College Communications’ scholar
  • Carry out different duties as assigned

As a result of nature of social media administration and disaster
communications, this place would require some work outdoors of
common enterprise hours (Monday-Friday, 8 a.m.-5 p.m.).

Minimal {Qualifications}

  • Bachelor’s diploma; English, communications, journalism,
    advertising and marketing, historical past, or different writing-intensive subject is
    most popular
  • 1-3 years of associated work expertise, together with skilled
  • Skilled expertise in social media storytelling,
    engagement and monitoring on Instagram, Fb, Twitter, LinkedIn
    and rising platforms, and in implementing institutional greatest
    practices and pointers for departments all through campus
  • Expertise in multimedia asset creation and modifying that
    contains photograph and video as demonstrated in a digital portfolio.
    Expertise with DSLR digital camera gear a plus however not required
  • Glorious writing, grammar, and copyediting expertise, with
    particular curiosity and expertise in writing for social media utilizing
    related conventions and voice
  • Confirmed expertise in creativity, evaluation, and downside fixing, and
    the power to judge, synthesize, and incorporate concepts and
    suggestions from a number of stakeholders; skill to synthesize advanced
    concepts and ideas into compelling writing
  • Familiarity with model advertising and marketing ideas
  • Capacity to work independently, in addition to an appreciation for
    working inside a extremely collaborative crew
  • Possess the cross-cultural skills to construct relationships and
    work successfully with numerous teams of scholars, colleagues, and
    neighborhood members

Most popular {Qualifications}

Familiarity with greater training or nonprofit work that
contains managing digital communities

candidates should apply on-line at
importing all required supplies that are outlined within the “particular
directions to applicant” part. 
Evaluation of
purposes will start instantly and proceed till the place
is crammed. Questions concerning the place could also be directed to Paul
Redfern, Vice President College Communications &
Institutional Technique,

All gives of employment are contingent upon the finalist
efficiently passing a background (together with felony data)

Situated at 23 Romoda Drive, Canton, NY, St. Lawrence College
is a coeducational, non-public, unbiased liberal arts establishment
of about 2,400 college students from greater than 40 states and 40 nations.
The academic alternatives at St. Lawrence encourage college students and
put together them to be crucial and inventive thinkers, to discover a
compass for his or her lives and careers, and to pursue information and
understanding for the advantage of themselves, humanity and the
planet. By means of its concentrate on energetic engagement with concepts in and
past the classroom, a St. Lawrence training leads college students to
make connections that remodel lives and communities, from the
native to the worldwide.

The College is dedicated to and seeks range amongst its
school, employees and college students. Such a dedication ensures an
ambiance that’s numerous and sophisticated in methods which can be
intellectually and socially enriching for the whole campus
neighborhood. Functions by members of all underrepresented teams,
in addition to from people with expertise instructing or working in
a multicultural setting, are inspired. St. Lawrence
College is an Equal Alternative Employer.

For added details about St. Lawrence, please go to


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