Accenture Tune and Coinbase win Direct Grand Prix for ‘Much less speak, extra Bitcoin’ | Promoting

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Direct Lions

US company Accenture Tune and its Coinbase consumer have gained the Direct Grand Prix for “Much less speak, extra Bitcoin” at Cannes Lions 2022.

The advert debuted in the course of the Tremendous Bowl this 12 months. Within the midst of an array of high-budget advertisements, it merely positioned a floating QR code on viewers’ screens, producing 20 million guests to the positioning throughout its 60-second run-time.

DDB New York and Chicago gained two gold Lions for his or her work with Skittles on “Apologise the rainbow”.

The marketing campaign revolved round Skittles’ determination to take away the lime-flavoured Skittles in 2013 and included a 35-minute press convention with a spokesperson apologising to people, a billboard in Occasions Sq., and a put up that took greater than 10 hours to learn.

Worldwide, DDB was additionally an enormous winner, with branches based mostly within the US, Brazil, Peru, and New Zealand scooping eight awards between them.

The US finally took 12 awards residence on this class, together with the Grand Prix, two gold Lions, 4 silver Lions, and and 5 gold Lions.

Unusual Artistic Studio gained a bronze Lion for H&M’s “One/second/swimsuit”, the one winner from the UK on this class.

n whole, 55 awards had been handed out: one Grand Prix, seven gold Lions, 20 silver Lions, and 27 bronze Lions.

Artistic Information
Throughout the Artistic Information class, DDB Mexico clinched the Grand Prix for WeCapital’s “Information Tienda”.

The advert launched WeCapital’s monetary providers centre Information Tienda, an initiative to get better the credit score historical past of low-income Mexican ladies, which is able to enable them entry to credit score from banks.

Black and Overseas’s “The black elevation map”, by Efficiency Artwork in Toronto, was the one work to take residence two awards: a gold and silver Lion.

Utilizing a map of the US, the digital expertise marked factors of cultural curiosity resembling black inhabitants knowledge, historic markers, and black-owned companies.

Total, 13 awards got out within the class: one Grand Prix; three gold Lions; three silver Lions; and 6 bronze Lions.

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